How do you get hired for the work you haven’t done yet? Director Michael Fagan went from small corporate jobs to six-figure commercials by creating his own opportunities, narrowing his focus, and staying relentlessly visible. His approach made me rethink my own path into commercial directing.

Talent matters, but it will not build a sustainable video production company by itself. After 13 years in business, these are the five things I believe have helped us survive, grow, and earn better opportunities.